Data Services
To go straight through to the ListLab Data Services site, click here. Or you can read below to find out more on what we offer and how you can benefit from them.
The Direct Marketing Association (UK) estimates that £95 million is wasted every year by companies mailing to people who have moved address or because mailing pieces are not arriving at the intended destination due to incorrect data - and the cost is rising.
The benefits of using clean, accurate data to develop customer relationships and deliver marketing messages to the right people are quite apparent. However, although many companies acknowledge this, many do not have time, resources or skills to design, clean and refresh the content of their databases in-house.
ListLab Data Services allows you to do exactly this and all through our website which allows quick and easy access to reliable and up-to-date cleansing, suppression and enhancement files.
Go to ListLab Data Services
Description of data services available;
- Accurate Addresses
- Checks and amends against Royal Mail Postal Address File (PAF)
- Personalises address i.e. house name
- Improves data assets - Enhancement
- Verifies and updates names against Electoral Role
- Adds correct gender and salutation
- Makes names or phone numbers uniform in format
- Checks and amends phone numbers and flags those who have moved and where to against the
- National Change of Address file
- Removes unwanted data / Suppression
- People who have moved and can't be found
- Those who have died
- Those who have county court judgements
- People who have registered for no direct mail (Mail Preference Service)
- People who have registered for no telemarketing (Telephone Pref. Service)
- People who have recently lost a child (Baby Mail Pref. Service)
- Removes Duplicates / Deduplication
- Unique individuals or same surname family members at given address
- Uploads your own customer file / Unique Suppression
-
Check your own file against it i.e. remove all existing customers
All this means:
- Higher mailing response rates due to clean data
- Improved customer retention
- Eliminates wastage - no more returned postmarked gone-aways
- Makes your marketing budget go further - hit more prospects with little extra cost
- Peace of mind that your mail is getting to the right people & total control
- Crucially: Saves time and money
The procedure is simple enough to run yourself or, if you prefer, we can run the audit for you giving you pricing prior to running the actual job. Assessment of the data and full reporting is also available online or directly from us. Pricing is detailed below, and full, step-by-step instructions on how to use the service are on the following page.
To access our advanced data services, click here
ListLab Data Services Costs
| Service ID | Description | Unit Cost | Unit Cost Per |
|---|---|---|---|
| 1 | Name Reformatting | £0.00 | 1000 |
| 2 | Gender and Salutation Appending | £0.02 | 1 |
| 3 | ER Name Enhancement and Name and Address Verification | £5.00 | 1000 |
| 4 | Enhanced Address Mixed Case | £4.00 | 1000 |
| 5 | PAF Address Mixed Case | £4.00 | 1000 |
| 6 | NCOA Suppression Flag | £0.25 | 1 |
| 7 | NCOA Redirection Flag and NCOA Enhanced Address | £0.30 | 1 |
| 8 | Deduplication | £4.00 | 1000 |
| 9 | Goneaway Flagging | £0.26 | 1 |
| 10 | Deceased Flagging | £0.33 | 1 |
| 11 | Baby MPS Flagging | £0.00 | 1000 |
| 12 | MPS Flagging | £3.20 | 1000 |
| 13 | CCJ Deletion | £10.00 | 1000 |
| 14 | Telephone Number Appending | £10.00 | 1000 |
| 15 | Ex-Directory and Directory Enqury Record Flagging | £1.50 | 1000 |
| 16 | TPS Flagging and Telephone Number Reformatting | £4.00 | 1000 |
| 17 | TPS Flagging of Appended Numbers | £0.00 | 1000 |
