Pure Leads
Online lead generation refers to the collection of prospective customer details (via opt-in on third party websites. This channel was the largest growth area in US online marketing over the last two years and is predicted to experience enormous growth in the UK.
Suppliers typically take the form of online surveys, competition sites, or static micro sites, built purely to capture data. A question 'block' is agreed by the advertiser and placed on the publisher's site. Traffic is then driven to the site via usual channels (search engines, affiliates, email broadcasts) and customers, upon responding to the advert used for lead generation, provide their details and qualify their interest in the brand/offer.
The quality of leads generated in this way can vary hugely - our greatest challenge is to monitor the quality of data and ensure you are getting the most responsive prospects for your product. This is exactly what our Pure Leads platform provides.
To find out more about Pure Leads, please contact Alex Kirk on 020 7484 8689...








