Insert Management
InsertLab was the largest single growth division within MediaLab last year, reflecting the integral role that inserts currently play in many clients’ marketing strategies.
As an insert manager, we currently market and promote over 20 insert programmes to third parties, offering a high quality, diverse portfolio of insert opportunities, advertising to a broad range of consumers. Clients such as Time Life, Nature's Range, Ideal Shopping DRTV, Archant Life and Stour Valley have all entrusted InsertLab to maximise the revenue potential that their products have by carrying third party inserts.
With a total single distribution of almost 4 million insert spaces available each month into product dispatch, magazines, catalogue and bill-pack mailings, it is one of the most comprehensive programmes on the market.
By implementing the same proactive sales approach and innovative marketing techniques that have made the List Management department so successful, several of our clients are now realising the significant impact of the revenue they can generate via InsertLab.
For further information, please contact Helen Opalka on 020 7484 8691...
